Second Life of a Waste

Recycled Masse

Scope:

Campaign, Strategy, Production

Client:

VitrA

Year:

2025

For a global audience discovering the brand, we focused on a narrative of transformation - where materials, like nature itself, are never lost but continuously reborn. Every piece carries the memory of its past, reminding us that design, at its essence, is an act of renewal.

Triangle behind a mountain range made with structural grid like texture

Heading

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Production: GRIYER

Director: Akif Sarı

Art Director: Eslem Serra Özen

Producer: Nabat Gasanova

DoP: Kerem Kaplan

Asist. Producer: Berkay Ağkurt

Gaffer: Burhan Tekçe

Bestboy: Bora Dağal

Editor: Akif Sarı

Assist. Editor: Bahadır Koçak

Sound Engineer: Nikita Sokolov

Color: Bahadır Koçak ,Artem Velychkovskyi

Voiceover: Melissa Lara Clissold